We stand for innovation, reliability, quality, trust and competence - these are the foundations on which our business thrives. We are driven by a passion for creating beautiful hair and this is reflected in each of our products. In addition, our ASK Academies and Studios are recognized centers of excellence that inspire and educate hairdressers around the globe.

we're not pretty

(Or beautiful. Or pampering. Or luxury.) We’re far too interested in guiding you to a new level of skin health fitness! So, while our packaging may not be designed to color-coordinate with your bathroom, you can always be sure that we use ingredients that we know will work – our confidence founded by skin care professionals worldwide who use our products in their treatment rooms every day because they get results.

We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.

We believe that our activities should be governed by the requirements of our customers and our concern for the environment.

This has guided the principles of our philanthropic giving, so we have directed our attention primarily towards women and the environment although we've also found room for some other good causes, especially in the arts.

Our environmental organizations include Greenpeace, Wildlife Conservation Society and The Nature Conservancy.

We are members of the Green Spa Network and long-time supporters of Teens Turning Green. We were one of the first companies to sign the Compact for Safe Cosmetics.

We are annual contributors to The Red Cross, Habitat for the Humanities and Construct; these are all wonderful organizations that need everybody’s support.